We've added two new system fields that let you access information about the last Click-to-WhatsApp Ad a customer interacted with.
New System Fields
- {{last_ad_headline}}– Contains the headline of the last advertisement the customer clicked.
- {{last_ad_body}}– Contains the main text of the last advertisement the customer clicked.
What Can You Do With These Fields?
- Personalize messages:Reference the advertisement that brought the customer into the conversation.
- Improve automation:Use ad information in your flows to deliver more relevant responses.
- Understand customer interests:Identify which products, services, or offers attracted the customer.
- Improve customer engagement:Create more contextual conversations based on the advertisement the customer clicked.
These fields are automatically populated when the corresponding advertisement information is available, making it easier to personalize conversations without additional configuration.